Eve Huang

Martindale Avvo's Internal Sales Tool

Martindale Avvo's Internal Sales Tool

Martindale Avvo's Internal Sales Tool

Redesigned the sales reps’ workflow by streamlining internal tools, reducing manual tasks, and improving usability.

Redesigned the sales reps’ workflow by streamlining internal tools, reducing manual tasks, and improving usability.

Redesigned the sales reps’ workflow by streamlining internal tools, reducing manual tasks, and improving usability.

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A mockup of a Macbook placed on a table
A mockup of a Macbook placed on a table

This project focused on redesigning an internal sales tool to enhance the daily workflow of sales representatives and improve overall sales performance. The original tool was cluttered, unintuitive, and lacked critical features that supported the sales process.

Client:

Martindale Avvo

My Role:

Lead Designer

Year:

2024

Service Provided:

Product Design, UI/UX Design

The result of this project was a more intuitive and efficient tool that increased rep satisfaction, reduced time-to-close, and supported higher completion rates of sales activities.

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